Celfocus is a European high-tech system integrator, providing professional services focused on creating business value through Analytics and Cognitive solutions. As a highly specialised technology company, with projects in +25 countries, Celfocus helps clients undergo their innovation path, providing technological solutions to extract value from data for successful business evolution. Meet our specialists in our core areas: Analytics Platforms -> Powering Generative AI: The Critical Role of Data Readiness; Cognitive Operations -> Navigating the Future of Service and Network Operations with (Gen)AI; Data Monetisation -> Enabling Data Monetisation for Enhanced Decision-Making; Hyper-personalisation -> Transforming Customer Support: Leveraging GenAI for Hyperpersonalisation